Meta has announced updates that will take effect on August 31, 2025 , including the shutdown of Facebook’s current video monetization tools, such as In-Stream Ads , Ads on Reels , and the Performance Bonus . What’s Changing? All New Video Uploads Will Become Reels Meta is transitioning all video formats— short, long, and live —into the Reels format. The 90-second limit is being removed, and the Video tab will be rebranded as Reels . Monetization Tools Ending by August 31, 2025 Creators will no longer earn from In-Stream Ads , Ads on Reels , or the Performance Bonus associated with those formats. Introducing the Content Monetization Program Meta is merging all monetization tools into a new system called the Content Monetization Program , which allows creators to earn from a wider range of content types, not just videos. Next Steps for Creators Keep an eye on your Monetization tab or Meta Business Suite dashboard for an ...